Look At Life is a global arts community based in New York City. Founded in 2005 by O.A.R. bassist, Benj Gershman, as an evolving collective established in Andy Warhol’s Factory vision in order to create a network for artists that inspires creativity and opportunities via artistic formats, both online and in culturally influential cities. Through grass-roots marketing initiatives, philanthropic-associated programs and Live Artist Content, Look At Life is a direct reflection of Pop Culture: Photography, Art, Literature, Music and Video.[1]